What are Eco Promotional Products?
Eco products are produced from materials and use processes that are a significant environmental improvement on traditional materials or manufacturing. For example, they minimise or avoid the use of non-renewable resources, they foster or involve reuse and recycling, and they greatly decrease the negative effects of product disposal, by eg being biodegradable.
The eco promotional products that we source, supply and print need to satisfy at least 2 of the following criteria:
- Be recycled, and/or
- Be biodegradable, and/or
- Be sustainable, and/or
- Be organic, and/or
- Be reusable, and/or
- Have an identifiable reduced impact on the environment
The use of eco materials and processes typically result in products with lower life-cycle carbon emissions. But we go further - we use emission calculators to offset our emissions from operations and to make a contribution to offsetting the carbon emissions from products and transport, with VERs (Verified Emission Reduction units), VCUs (Verified Carbon Units) or verified equivalent.
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Why use Eco Promotional Products?
Promotional Products are a great way to market your business, brand or event – everyone loves getting something for free for a start. And you have the satisfaction of knowing that you are giving your customers or clients a useful, long-lasting branded product that will constantly remind them of your company or organization. But today’s market expects more.
As more and more people become more aware and concerned about environmental issues and the need to live their lives more sustainably, they are increasingly ready to respond to businesses and organizations who share their concerns, offer genuine solutions and use appropriate green means to communicate with them.
If you want to be taken seriously by this ever increasing group, then the medium must fit the message: the promotional product you give your customer or client has to be green. Thankfully there’s now a wide range of eco promotional products which allow you to promote your business or message or to educate/inform your market while letting your customers know that you share their environmental concerns and values.
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What the benefits of using EcoPromotional Products?
Cost Effective - they fit into almost any marketing budget
Reduced Carbon Emissions - The use of eco materials and processes typically result in products with lower life-cycle carbon emissions. But we go further - we use emission calculators to offset our emissions from operations and to make a contribution to offsetting the carbon emissions from products and transport, with VERs (Verified Emission Reduction units), VCUs (Verified Carbon Units) or verified equivalent.
Easy to Integrate - they complement other marketing/advertising media
Easy to Target – they can be directed to targeted/selected audiences
Cost-Free Repetition of your message - the eco product continues to repeat the advertising message every time it is used, without extra cost per exposure
Valued - People like to receive them and research shows that they are valued Effective as Incentives and Motivators - since the items are useful, functional, green and appealing
Easily measured - the success of using eco promotional products in your marketing campaigns is easily measured, with clear results every time
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